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When you're starting a business, leadership is essential. Read tips on what it takes to be an entrepreneur, defining your vision and goals, and staying motivated while you develop your new business. Plus, learn the importance of decision-making, sharing your vision with staff, and successful strategies for managing your people in the all-important start-up phase.
The opinions expressed in these articles are those of the author and not those of Optus. The articles on this website contain general information only and are not intended to be relied on as legal, financial or professional advice. Readers should seek their own advice based on their specific business [or personal] needs.
If you look at Australia's Top 10 companies you'll see 4 banks, 2 miners, 1 insurer, 1 Telco, 1 supermarket and a hardware chain. Their products aren't all that glamorous but what do they do really well that makes them successful?
The recent entry of social network giant Facebook into the geolocation game has sparked a wave of interest in location-based apps, with digital experts the world over predicting the likes of Facebook Places and Foursquare will soon be mainstream.
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The strategic choices we make every day are determined by the "strategic narratives" we tell ourselves. We face a challenge and we don't ask, "What does Porter's Five Forces tell me to think about?"
As I evaluate Web marketing such as blogs and websites, one thing I look for is evidence of left and right-brain thinking in the creation of the content.
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