Social Media ROI Hypocrisy

HYPOCRISY

It’s ridiculous that executives require marketers to calculate ROI (Return on Investment) on one form of real-time communications: Social media like Twitter, Facebook, or YouTube. Yet they happily pay for other real-time communications devices for employees like Blackberrys, iPhones, and iPads without a proven ROI.

Often, the first question I am asked at my talks is about ROI. So I turn the question back to the audience as you will see in this very short video shot on location at recent gigs in Amsterdam, Bahrain, Baltimore, Barcelona, Boston, Buffalo, Cleveland, Istanbul, Miami, Rotterdam, Stockholm, and Washington DC.

Direct link to Social Media ROI Hypocrisy on YouTube: http://www.youtube.com/watch?v=APGS2ER7cQo

My recommendation to you when faced with executives who demand that you prove social media ROI is to point out the hypocrisy by asking them to show you the ROI of their Blackberry.

I conceived of this video and shot the location scenes myself at my gigs. The final video was produced and edited by my friends at Rewatchable.

Please share. Especially with those in your company who demand that ROI calculation.

You can look at some real-time examples from David Meerman Scott’s best-selling book Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now. It was released in November 2010 and achieved #2 on the Wall Street Journal bestseller list and #3 on the USA Todaybestseller list.

His book is available for sale online via our business education partner – The Growth Faculty website. Simply click on the following link to purchase now:
http://www.thegrowthfaculty.com.au/business-coaching/

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